Meet the founder

The Thrill story

From one simple idea to a new daily wellness ritual.

JANUARY 2025

The founder insight

After moving to the UK, I wanted to meet new people and feel part of a community, so I joined a local football team. Not long after, I injured my knee, and my physiotherapist recommended taking collagen to support my recovery.

But the experience was far from enjoyable. The powders were messy and difficult to use consistently, the smell was unpleasant, and the taste made it feel more like a chore than a wellness ritual.

That frustration sparked a simple question: why couldn’t collagen be convenient, refreshing and genuinely delicious?

AUGUST 2025

Thrill Collagen+ was born

With nearly ten years of experience at Nestlé, working on brands including Perrier and Nescafé, I knew that building a great product starts with understanding consumers. I spent months researching the market, speaking to potential customers and refining every detail, from the collagen dosage and natural flavours to the lightly sparkling taste and premium can.

After countless tastings and product iterations, the first cans of Thrill Collagen+ were produced in the UK. An idea inspired by my own experience had become a product designed to make daily wellness simple, enjoyable and delicious.

September 2025

Launching Thrill in the UK

September marked the official launch of Thrill Collagen+, as we opened our online store and introduced the brand directly to consumers. To bring the project to life, we launched a Kickstarter campaign that exceeded our expectations.

In just one month, we sold more than 3,200 cans, proving there was genuine demand for a refreshing, ready-to-drink collagen beverage. More than a successful launch, it was the first validation that people believed in our mission and were ready to make Thrill part of their daily wellness routine.

Laure Puissilieux holding a sign with 'BUY WOMEN BUILT' in front of wholefoods.

February 2026

Joining the Buy Women Built community

Thrill Collagen+ became part of the Buy Women Built community, joining an inspiring network of female founders building the next generation of consumer brands. It was an exciting milestone that brought new opportunities, valuable connections and the confidence that Thrill was part of something much bigger.

Thrill Collagen+ listed at Wimbledon

April 2026

Getting our first listings

Every young brand remembers the first customer who believed in them. For Thrill, that was Delicious Ideas, our very first distributor. Their trust gave us the opportunity to introduce Thrill Collagen+ to some of the UK's most iconic workplaces and events.

Thanks to this partnership, our cans were stocked in the Netflix and Google offices, and even served during the Wimbledon Championships. Seeing Thrill enjoyed in these prestigious locations was an unforgettable milestone and proof that our vision was resonating with consumers.

A can of Thrill Collagen cucumber and mint drink in the foreground, next to a yellow tennis ball, with a blurred indoor sports court and people in the background.

Today

Building a new wellness ritual

I've always been someone who loves staying active, whether that's playing football, running, golfing or discovering new destinations. I created Thrill for people who feel the same. People who want to keep moving, keep exploring and enjoy everything life has to offer.

Thrill Collagen+ is more than a functional drink. It's about making wellness an enjoyable part of your everyday routine, so you can continue doing the things you love for longer. This is only the beginning of our journey, and there's so much more to come.