This Dry January, Taste Something New: Sober Spirits x Thrill Collagen+

Dry January has become a global ritual for people looking to reset after the festive season. The movement began in the United Kingdom in 2013 as a public health initiative encouraging individuals to take a break from alcohol for the month of January. What started as a modest campaign quickly grew into an international challenge, embraced by millions who saw it as an opportunity to reflect on their drinking habits and begin the year with intention and clarity.

Taking part in Dry January can bring meaningful health benefits, even within just a few weeks. A break from alcohol often leads to:

• better sleep
• improved concentration
• increased energy levels
• clearer skin
• better digestion

Beyond the physical effects, Dry January can help people build a healthier relationship with alcohol by encouraging mindful choices and awareness.

This January also brings an exciting collaboration designed to elevate the alcohol free experience. Sober Spirits, the first non alcoholic spirits in the world made from real spirits, has partnered with Thrill Collagen+ to create innovative mocktails for Dry January. Crafted from authentic spirits, Sober Spirits delivers the real taste and complexity of classic spirits without the alcohol. Combined with Thrill Collagen+, these mocktails offer a new kind of ritual that blends pleasure, wellness, and creativity. It is a new way to enjoy your favourite beverage, Thrill Collagen+, whether you are taking a moment for yourself at home or sharing a mindful experience with others. As an alternative way to consume Thrill Collagen+, this collaboration invites you to discover a different ritual while supporting skin, hair, nails, and joint health. With Dry January, this partnership maximises health consciousness without compromising on flavour or experience.

Dry January is no longer just about abstaining. It is about discovery, balance, and finding new ways to enjoy social moments while supporting your health. With this partnership, we will help you discover two refreshing and thrilling mocktails throughout the month, designed to elevate your Dry January experience. To mark the occasion, we will also invite you to celebrate Dry January together with a dedicated party in London, bringing the community together around great taste and good energy. Check our Instagram account for more information and event details.